Hyundai launches refreshed Tucson in Korea with new pricing

Hyundai has introduced its refreshed 2027 Tucson in South Korea, with official pricing now available for both conventional and hybrid versions. The model lineup includes four distinct trims, H-Pick, Exclusive, XRT, and Inspiration, each paired with two engine configurations: a 1.6-litre turbo petrol or a 1.6-litre turbo petrol hybrid. Pre-orders have opened, and the first deliveries will arrive in the near future.

The entry-level H-Pick petrol trim begins at KRW 31.4 million (approximately Rs 22.34 lakh), reflecting a 10.4% increase compared to the outgoing model’s starting price of KRW 28.44 million (Rs 20.24 lakh). The mid-range Exclusive trim is set at KRW 35.3 million (Rs 25.11 lakh), while the XRT and top-tier Inspiration trims follow at KRW 36.8 million (Rs 26.18 lakh) and KRW 37.9 million (Rs 26.97 lakh), respectively.

Hybrid versions start at KRW 36.15 million (Rs 25.73 lakh) for the H-Pick, with the Exclusive hybrid priced at KRW 39.9 million (Rs 28.39 lakh), the XRT hybrid at KRW 41.65 million (Rs 29.64 lakh), and the premium Inspiration hybrid at KRW 42.7 million (Rs 30.38 lakh). All hybrid prices incorporate applicable tax incentives.

The base H-Pick trim already includes several advanced features, such as a 12.9-inch Pleos Connect infotainment display, Gleo AI assistance, wireless phone projection capabilities, and Bluelink connectivity. Safety equipment across all variants covers nine airbags, hill descent control, and a multi-collision braking system. Higher trims expand on this with additions like dual-zone automatic climate control, ventilated front seats, and 18-inch alloy wheels.

The flagship Inspiration trim distinguishes itself with a 17-inch Pleos Connect system, fully leather-trimmed seats, heated second-row seating, and advanced driver aids such as highway driving assist and blind spot collision avoidance. While the updated Tucson retains a familiar design language, Hyundai’s focus has shifted to refining features and efficiency rather than pursuing a complete redesign. This approach ensures the model remains competitive without the cost of a full overhaul.

Customers now face a clearer decision between petrol and hybrid powertrains, as feature parity between the two has narrowed. Hybrid models, though more expensive upfront, deliver measurable fuel savings, particularly in city driving, potentially justifying the higher initial cost over time. The H-Pick trim remains the most budget-friendly option, yet its full standard equipment suggests Hyundai aims to attract a wide audience, from cost-sensitive buyers to those prioritizing technology and safety.