Chrysler Unveils Arrow Models Under $30,000
Stellantis plans to launch two new Chrysler models, the Arrow and Arrow Cross, with a starting price just under $30,000 and an expected arrival in the United States in 2028. The move aims to broaden the brand’s appeal beyond the Pacifica minivan, which has been its primary foothold in the market.
The market reacts cautiously.
Pricing and market positioning
The Arrow twins will be priced at about $29,000, targeting the segment of buyers that research shows prefer practical, affordable transportation.
Stellantis hopes the new vehicles will draw shoppers into showrooms, where they might later consider higher‑margin models such as the Pacifica, Jeep, Dodge or Ram. Chrysler’s share of U.S. sales was roughly 10 percent in 2025, and the brand has struggled after the Voyager minivan disappeared and the plug‑in Pacifica was discontinued.
Platform and powertrain options
Both cars will be built on the “Smart Car” platform, a European architecture also used for the Fiat Grizzly SUV and Fastback. Production is slated for Stellantis’ plant in Morocco, with the Fiat versions slated for launch in Europe, the Middle East and Africa later this year.
For the U.S. market, the Arrow models will undergo restyling and engineering to meet local regulations before arriving.
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Engine choices are expected to include a 1.2‑liter turbocharged three‑cylinder paired with a six‑speed dual‑clutch transmission for the base trim. A larger 2.0‑liter “Hurricane 4 Turbo” may power higher‑output variants, and mild‑hybrid versions could be offered alongside electric options, depending on North American demand.
The 1.2‑liter unit could be adequate for entry‑level buyers, though its modest output might feel underpowered to some American drivers. The newer 2.0‑liter turbo provides a broader power band and could serve as the basis for future compact and midsize models across the portfolio.
CEO Antonio Filosa has repeatedly said the brand is profitable but needs volume growth. Adding the Arrow line is a direct response to that need, giving Chrysler a foothold in the sub‑$30 K segment while preserving the Pacifica’s minivan identity.
Timeline and expectations
The vehicles are slated for a 2028 launch in North America, after a period of engineering adjustments for U.S. safety and emissions standards. Early forecasts suggest the Arrow could capture a slice of the 35 percent of shoppers who prioritize practicality over performance.
Stellantis will likely monitor consumer response closely, especially regarding the hybrid and electric variants. The company has indicated that a pure‑EV version could appear later, contingent on market appetite for electrified models.
Overall, the Arrow and Arrow Cross aim to give Chrysler a broader product line, reduce reliance on a single model, and create a pathway for customers to transition to higher‑priced vehicles within the Stellantis family. Success will depend on how well the new models meet the expectations of budget‑conscious buyers while delivering the reliability expected of a longstanding American brand.
